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Google AdWords Reports on ‘Top versus Side Ads’ Performance
This week, Google announced that they had added additional reporting to AdWords allowing users to segment data by top ads versus side ads. This is a great add-on as it allows us to gain further insight...
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Will Google’s Social Extensions Have The Right Impact?
Last week Google announced that it was giving AdWords customers the ability to connect their Googe+ Pages and AdWords accounts using “Social Extensions”. By installing social extensions, all your +1’s...
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“Auction Insights” Reveal Your Google AdWords Competitors
Last week, Google announced a new feature in AdWords called Auction Insights, enabling advertisers to view additional information when competitor ads appear at the same time as your own ads. Last week,...
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Time To Rethink Your AdWords Sitelinks Strategy
With Google’s latest enforcement of sitelink usage in AdWords, advertisers are having to rethink their sitelink and web content strategies. This week Google sent an email to AdWords customers...
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1O Common (And Sometimes Costly) AdWords Mistakes
Having run dozens of PPC and AdWords courses, I thought I’d share some of the most common recurring issues I encounter with client campaigns. Such issues have the potential to reduce performance and...
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The Keyword Planner: 5 New Features To Consider
As many of you know, the Google Keyword Tool has been replaced by the Keyword Planner. To ease the transition between the original Keyword Tool and the Keyword Planner, we’ve listed 5 changes Google...
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20 Google AdWords Policies Marketers Must Know
Google lays down some strict policy rules when it comes to advertising, most of which are perfectly reasonable and obvious. Here’s a quick summary to help you when planning or implementing AdWords...
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The Marketer’s Guide To Google Trends
Google Trends is an incredibly useful tool, yet often side-lined by marketers. It publishes aggregated search data that helps planners, researchers and of course marketers understand their audiences’...
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5 Simple AdWords Time-Saving Tips
It is generally accepted that time and resource, or a combination of the two, are some of the biggest barriers to improving AdWords campaign performance. Learn 5 tips and techniques to help you save...
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7 Pro Tips To Boost Your Google Ads ROI
With so many moving parts in an average Google Ads campaign, it’s not surprising that many campaigns are either running at a loss, or suffer significantly reduced their ROI, due to poor optimisation....
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